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WTF is WTFMUM?

We’re a satirical shop born from brutal truth: fathers are often pushed aside, demonized, and denied access to their own kids. WTFMum is a protest in a T-shirt. It’s merch therapy for the erased and exhausted.

We don’t hate mums. We hate toxic behaviour — especially when it hides behind the law. If you’ve ever been erased from your child’s life and told to be grateful — this is for you.

Fighting family court f*ckery one Hoodie at a time

Need real help?

While we joke - this stuff is serious. If you're a Dad struggling with access, check these legit resources: